Department and Agency Websites
Co-branding
Portals
Blogs
Product/Policy/Program Websites
Ministerial Websites
Non Government Websites
Email newsletters/alerts
Kiosks
Intranets
Online forms, brochures, etc.

Department and Agency Websites

The ‘Agency Design’ should appear on the top left hand side of every page of department and agency websites. If desired, the Design can be used as a navigational element to link to the agency’s homepage.

Example:
Department of the Prime Minister and Cabinet

Co-branding

The following guidance is intended only for those cases where co-branding has been approved by the Department of the Prime Minister and Cabinet. The ‘Co-branded Design’ should appear on the top left-hand side of every web page. If desired, the Design can be used as a navigational element to link to the homepage.

Example:

Australian Export Finance and Insurance Corporation

Portals

The ‘Australian Government’ Design should be used for Portal websites and should appear on the top left hand side of every web page. If desired, the Design can be used as a navigational element to link to the portal’s ‘home’ page.

Example:
Science Portal

Blogs

Blog websites should be branded to reflect the entity responsible for the blog  that is,  Agency blogs should use the appropriate agency branding, Ministerial blogs should use the appropriate Ministerial website branding.

Example:
AGIMO Blog

Product/Policy/Program Websites

Program branding which includes a specific logo may be located on sites in conjunction with an appropriate version of the Design.

The Australian Government Design

Agencies have the option of using either the agency/departmental design, the ‘An Australian Government Initiative’ Design or the ‘Australian Government’ Design. Agencies and departments should ensure consistency between online and offline products.

The chosen Design should appear on the top left-hand side of every web page. If desired, the Design can be used as a navigational element to link to the ‘home’ page.

Program/product/policy logo or title

The size and placement of the program/product/policy logo or title of the site should not compromise the hierarchy of the Design.

Examples:

• The ‘Agency’ version of the Design.
  Health Reform

• The ‘An Australian Government Initiative‘ version of the Design.
  CERT Australia

• The ‘Australian Government’ version of the Design.
  Commonwealth Budget

Ministerial Websites

The Guidelines for Ministerial and Departmental Websites require that there be a clear distinction between departmental and ministerial websites. Ministerial sites should not include the ‘Australian Government’ Design or the ‘Agency’ Design, however the Commonwealth Coat of Arms may be used.

Example:
Minister for Finance and Deregulation

For other guidance on Ministerial refer to the Guidelines for Ministerial and Departmental Websites.

Non Government Websites

Australian Government agencies may find they have a need to be involved with cross-jurisdictional initiatives or websites outside the gov.au domain either through a sponsorship agreement or entering into a collaborative arrangement.

The appropriate branding needs to be considered as part of these arrangements. Agencies should negotiate to use the Design in the most appropriate place on the site that recognises the Australian Government’s involvement, without compromising the intention of the initiative. This will ensure a balanced recognition for the Australian Government and its partners. For example:

Examples:

• Cross-jurisdictional
  Australian International Sporting Events Secretariat (stakeholders)

• Non-government
  Australian Indigenous HealthInfoNet

Email newsletters/alerts

Agencies should use the appropriate Design in a size that does not compromise the integrity of the Design.
Where a plain text version of the email newsletter/alert is provided, the words ‘Australian Government’ should be incorporated in a prominent position.

Kiosks

Agencies should use the appropriate Design in a size and placement that does not compromise the integrity of the Design.

Intranets

The Agency Design should be applied to intranet sites. Placement is at the discretion of the agency.

Online forms, brochures, etc.

There are two types of online forms, those which are submitted online, and those intended to be printed or downloaded. On all forms, agencies should use the appropriate Design in a size and placement that does not compromise the integrity of the Design.

Subjects:

• design
• branding