• Australian Government Design
• Agency Design
• Agency Design: Co-branding
• Identifying multiple agencies
• Identifying functions with distinct branding, divisions and branches
• Program branding

Australian Government Design

The Australian Government Design is for use in circumstances where the Australian Government is required to be identified as a whole.

There are two versions of the Australian Government Design. Both consist of two elements: the Commonwealth Coat of Arms (Conventional Version 3A Solid) and the words ‘Australian Government’ – text is set in Times New Roman Bold.

• The Inline configuration of the Design presents the two elements ‘Inline’, in a horizontal arrangement, with the Coat of Arms to the left of text.

Australian Government Design: Inline configuration

Australian Government Design - Inline configuration

• The ‘Stacked’ configuration is centred vertically, with the Coat of Arms sitting above the centralised text.

Australian Government Design: Stacked configuration

Australian Government Design - Stacked configuration

Agency Design

The Agency Design is for use in circumstances where the agency as a whole is to be identified.

The two versions of the Design for agency use consist of four elements: the Commonwealth Coat of Arms (Conventional Version 3A Solid), the words ‘Australian Government’, an underline, and the department or agency name – text is set in Times New Roman Bold.

These four elements are combined in two available configurations – inline and stacked.

The inline version of the Design presents the four elements in a horizontal arrangement (inline). The stacked version presents the elements centred vertically (stacked).

Agency Design: Inline and stacked configurations

Agency Design - Inline configuration

Agency Design - Stacked configuration

Agency Design: Co-branding

The following guidance is intended only for those cases where co-branding has been approved by the Department of Prime Minister and Cabinet.

Agencies with permission to co-brand should use either the inline or stacked versions of the ‘Australian Government’ Design with the agency logo to the right separated by a vertical line .

Agency Design: Co-branding

Cobranded Design

Identifying multiple agencies

In circumstances where a number of departments and/or agencies are to be identified, for example a collaborative site or joint sponsorship site, the department or agency names are to be presented in rows underneath each other, with all text set to Times New Roman Bold, each divided by an underline.

Alternatively, the Australian Government could be identified as a whole, using the Australian Government Design.

Identifying multiple agencies

Multiple Agencies Design - Inline configuration

Multiple Agencies Design - Stacked Configuration

Identifying functions with distinct branding, divisions and branches

Divisions, branches, offices and units within departments may identify themselves in the common branding in either of the ways shown below (using either the inline or stacked version), depending on the preference of the relevant Portfolio Secretary. Department or agency names should be Times New Roman Bold, with the division or branch name directly underneath, with no underline, without bold.

Hierarchy Identification: for divisions, branches, offices and units within agencies

Hierarchy Design - Inline Configuration

Functions with Distinct Branding - Inline Configuration

Program branding

Program branding which includes a specific logo may be used in conjunction with the ‘Australian Government’ Design, the Agency Design or the ‘An Australian Government Initiative’ Design. The latter design incorporates the Coat of Arms and the words: An Australian Government Initiative.

An Australian Government Initiative: Inline and stacked configurations

An Australian Government Initiative - Inline Configuration

An Australian Government Initiative - Stacked Configuration

Subjects:

• Branding
• Design
• Visual