Why should I?

The monitoring and evaluation process is an important way of ensuring that websites meet the business needs of departments and agencies as well as the needs of users. As with other government programs the monitoring and evaluation of the usage of websites and other e-government initiatives form part of agencies’ corporate governance responsibilities.

The process has a range of potential advantages. These include reducing the risk of budget or scope blow-out by helping to target and refine the scope of website activities, such as redevelopment and website marketing, to ensure that the site delivers maximum benefits at an acceptable cost.

What should I do?

Website usage monitoring involves the collection of information about how a website is being used. Evaluation is the analysis of the usage-monitoring information to assess the success of an online service in meeting business goals. Key tools or techniques in usage monitoring and evaluation include surveys, focus groups, usability testing and website statistics.

How do I?

The Better Practice Checklist  Website usage monitoring and evaluation provides guidance on how to establish and undertake this process.

Subjects:

• Reporting
• monitoring
• measuring